--- title: Business Made Agile | Jorma Manninen description: Business owner, managing director, program & project manager with expertise and interest in international B2B marketing and value selling as well as advanced materials recycling and sustainable waste-to-energy solutions. Founder of Business Made Agile specialized in consulting maintenance service businesses and providing them with software services, consulting and other professional services. image: https://www.businessmadeagile.com/hubfs/aron-visuals-BXOXnQ26B7o-unsplash%20(2-1).jpg --- [Skip to the main content.](https://www.businessmadeagile.com/en/blog/business-made-agile/author/jorma-manninen-en#main-content) - [Terms of Professional Services](https://www.businessmadeagile.com/hubfs/BUSINESS%20MADE%20AGILE%20OY/Terms%20of%20Professional%20Services%20-%20Business%20Made%20Agile%20Oy.pdf) - [Terms of Software Services](https://www.businessmadeagile.com/hubfs/BUSINESS%20MADE%20AGILE%20OY/Terms%20of%20Software%20Services%20-%20Business%20Made%20Agile%20Oy.pdf) - [Terms of Sale for Products](https://www.businessmadeagile.com/hubfs/BUSINESS%20MADE%20AGILE%20OY/Terms%20of%20Sale%20for%20Products%20-%20Business%20Made%20Agile%20Oy.pdf) [![BUSINESS MADE AGILE LOGO (1900 x 150 px)-1](https://www.businessmadeagile.com/hs-fs/hubfs/BUSINESS%20MADE%20AGILE%20LOGO%20(1900%20x%20150%20px)-1.png?width=633&height=50&name=BUSINESS%20MADE%20AGILE%20LOGO%20(1900%20x%20150%20px)-1.png "BUSINESS MADE AGILE LOGO (1900 x 150 px)-1")](https://www.businessmadeagile.com?hsLang=en) [![BUSINESS MADE AGILE LOGO (1900 x 150 px)](https://www.businessmadeagile.com/hs-fs/hubfs/BUSINESS%20MADE%20AGILE%20LOGO%20(1900%20x%20150%20px).png?width=633&height=50&name=BUSINESS%20MADE%20AGILE%20LOGO%20(1900%20x%20150%20px).png "BUSINESS MADE AGILE LOGO (1900 x 150 px)")](https://www.businessmadeagile.com?hsLang=en) - Software - [Zero CMMS for Maintenance Management](https://www.businessmadeagile.com/en/maintenance/maintenance-made-agile-with-zero-cmms) - HubSpot CRM (Coming soon ...) - Professional Services - [Messaging Made Agile](https://www.businessmadeagile.com/en/messaging-made-agile) - [Reputation Made Agile: Strategy First, AI Second | Business Made Agile](https://www.businessmadeagile.com/en/reputation-made-agile) - Customer Service - [Software Service Lifecycle](https://www.businessmadeagile.com/en/service/software-service-lifecycle) - [English](https://www.businessmadeagile.com/en/blog/business-made-agile/author/jorma-manninen-en) - [Suomi](https://www.businessmadeagile.com/fi/blog/business-made-agile/author/jorma-manninen-fi) Search [![BOOK MY STRATEGY CALL](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-75120886228.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLHfzKlFjmFN0AwC3K5PRkiXnAe0hMXs2hDApovoBgJb6cMPLQ3Mkv53DhZzo5E3p4pKDGoTQuaBUvluS5QozSr2qk%2Fw1wzURr5N%2FW0nxOyymbsHUOxCyfIsrkEK7YTgCcxs6c2E3R5HhuuL8DAwe7nVIXr5glQgfS29gx1FMCzF3hG5C%2FwW4t2COzHo%2BAHHhjFcGLpGjTAwEje4h6AVNqW8vNAD5I3rijtH2zkSWb8c%2FMo6Kqao9PXOv6yOA%3D%3D&webInteractiveContentId=75120886228&portalId=26776464&hsLang=en) Toggle Menu - [English](https://www.businessmadeagile.com/en/blog/business-made-agile/author/jorma-manninen-en) - [Suomi](https://www.businessmadeagile.com/fi/blog/business-made-agile/author/jorma-manninen-fi) Search Toggle Menu [![BOOK MY STRATEGY CALL](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-75120886228.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLHfzKlFjmFN0AwC3K5PRkiXnAe0hMXs2hDApovoBgJb6cMPLQ3Mkv53DhZzo5E3p4pKDGoTQuaBUvluS5QozSr2qk%2Fw1wzURr5N%2FW0nxOyymbsHUOxCyfIsrkEK7YTgCcxs6c2E3R5HhuuL8DAwe7nVIXr5glQgfS29gx1FMCzF3hG5C%2FwW4t2COzHo%2BAHHhjFcGLpGjTAwEje4h6AVNqW8vNAD5I3rijtH2zkSWb8c%2FMo6Kqao9PXOv6yOA%3D%3D&webInteractiveContentId=75120886228&portalId=26776464&hsLang=en) - Software - [Zero CMMS for Maintenance Management](https://www.businessmadeagile.com/en/maintenance/maintenance-made-agile-with-zero-cmms) - HubSpot CRM (Coming soon ...) - Professional Services - [Messaging Made Agile](https://www.businessmadeagile.com/en/messaging-made-agile) - [Reputation Made Agile: Strategy First, AI Second | Business Made Agile](https://www.businessmadeagile.com/en/reputation-made-agile) - Customer Service - [Software Service Lifecycle](https://www.businessmadeagile.com/en/service/software-service-lifecycle) [Facebook](https://www.facebook.com/businessmadeagileoy) [Instagram](https://www.instagram.com/businessmadeagileoy) [Linkedin](https://www.linkedin.com/company/business-made-agile/) [X](https://x.com/BMAOwner) [Threads](https://www.threads.com/@businessmadeagileoy) [YouTube](https://www.youtube.com/@BusinessMadeAgile) [Medium](https://medium.com/@businessmadeagile) [Telegram](https://web.telegram.org/@BusinessMadeAgile) [Pinterest](https://www.pinterest.com/businessmadeagile/) [WhatsApp](https://wa.me/+358505300416) [BlueSky](https://bsky.app/profile/businessmadeagile.bsky.social) # Jorma Manninen Business owner, managing director, program & project manager with expertise and interest in international B2B marketing and value selling as well as advanced materials recycling and sustainable waste-to-energy solutions. Founder of Business Made Agile specialized in consulting maintenance service businesses and providing them with software services, consulting and other professional services. This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. 25 May 2026, 08:43:07 EEST ## [The Architecture of Vision: Kennedy’s 1961 Moonshot](https://www.businessmadeagile.com/en/blog/business-made-agile/the-architecture-of-vision-kennedys-1961-moonshot) ![Picture of Jorma Manninen](https://www.businessmadeagile.com/hs-fs/hubfs/Photo%20Jorma%20Square%20Zoomed-1.jpg?width=30&name=Photo%20Jorma%20Square%20Zoomed-1.jpg) [Jorma Manninen](https://www.businessmadeagile.com/en/blog/business-made-agile/author/jorma-manninen-en) **President John F. Kennedy’s "Man on the Moon" speech to Congress on May 25, 1961**was a masterclass... [Read More](https://www.businessmadeagile.com/en/blog/business-made-agile/the-architecture-of-vision-kennedys-1961-moonshot) 15 April 2026, 09:15:00 EEST ## [The Executive AI Playbook: The 5 Blueprints for High-Stakes Leadership](https://www.businessmadeagile.com/en/blog/business-made-agile/the-executive-ai-playbook-the-5-blueprints-for-high-stakes-leadership) ![Picture of Jorma Manninen](https://www.businessmadeagile.com/hs-fs/hubfs/Photo%20Jorma%20Square%20Zoomed-1.jpg?width=30&name=Photo%20Jorma%20Square%20Zoomed-1.jpg) [Jorma Manninen](https://www.businessmadeagile.com/en/blog/business-made-agile/author/jorma-manninen-en) Leading in the age of AI isn't about being a "Wizard of Oz" who hides behind the curtain; it’s... [Read More](https://www.businessmadeagile.com/en/blog/business-made-agile/the-executive-ai-playbook-the-5-blueprints-for-high-stakes-leadership) 13 April 2026, 10:39:43 EEST ## [Architecting the Mind: How to Trigger Professional Reasoning in Large Language Models](https://www.businessmadeagile.com/en/blog/business-made-agile/architecting-the-mind-how-to-trigger-professional-reasoning-in-large-language-models) ![Picture of Jorma Manninen](https://www.businessmadeagile.com/hs-fs/hubfs/Photo%20Jorma%20Square%20Zoomed-1.jpg?width=30&name=Photo%20Jorma%20Square%20Zoomed-1.jpg) [Jorma Manninen](https://www.businessmadeagile.com/en/blog/business-made-agile/author/jorma-manninen-en) If prompt engineering is about architecture, then reasoning frameworks are the structural... [Read More](https://www.businessmadeagile.com/en/blog/business-made-agile/architecting-the-mind-how-to-trigger-professional-reasoning-in-large-language-models) 13 April 2026, 09:14:59 EEST ## [Mastering the Architecture: How to Build High-Performance Prompts](https://www.businessmadeagile.com/en/blog/business-made-agile/mastering-the-architecture-how-to-build-high-performance-prompts) ![Picture of Jorma Manninen](https://www.businessmadeagile.com/hs-fs/hubfs/Photo%20Jorma%20Square%20Zoomed-1.jpg?width=30&name=Photo%20Jorma%20Square%20Zoomed-1.jpg) [Jorma Manninen](https://www.businessmadeagile.com/en/blog/business-made-agile/author/jorma-manninen-en) Building a great prompt isn't about being a "Wizard of Oz," it's about being an architect.... [Read More](https://www.businessmadeagile.com/en/blog/business-made-agile/mastering-the-architecture-how-to-build-high-performance-prompts) 9 April 2026, 13:07:16 EEST ## [The Horns of The Leader’s Dilemma: How to Deliver Bad News Without Destroying Culture](https://www.businessmadeagile.com/en/blog/business-made-agile/the-horns-of-the-leaders-dilemma) ![Picture of Jorma Manninen](https://www.businessmadeagile.com/hs-fs/hubfs/Photo%20Jorma%20Square%20Zoomed-1.jpg?width=30&name=Photo%20Jorma%20Square%20Zoomed-1.jpg) [Jorma Manninen](https://www.businessmadeagile.com/en/blog/business-made-agile/author/jorma-manninen-en) #### Delivering bad news is the ultimate test of leadership communication. Whether it’s a rejected... [Read More](https://www.businessmadeagile.com/en/blog/business-made-agile/the-horns-of-the-leaders-dilemma) 9 April 2026, 12:48:01 EEST ## [The Horns of the Reader's Dilemma: Why Your Team is Drowning in "Cognitive Labor"](https://www.businessmadeagile.com/en/blog/business-made-agile/the-horns-of-the-readers-dilemma) ![Picture of Jorma Manninen](https://www.businessmadeagile.com/hs-fs/hubfs/Photo%20Jorma%20Square%20Zoomed-1.jpg?width=30&name=Photo%20Jorma%20Square%20Zoomed-1.jpg) [Jorma Manninen](https://www.businessmadeagile.com/en/blog/business-made-agile/author/jorma-manninen-en) #### When you send a message, who does the work? In most organizations, the sender takes a shortcut, and... [Read More](https://www.businessmadeagile.com/en/blog/business-made-agile/the-horns-of-the-readers-dilemma) 9 April 2026, 12:38:54 EEST ## [The Horns of the Writer’s Dilemma: Why AI Won’t Save Your Messaging (But Strategy Will)](https://www.businessmadeagile.com/en/blog/business-made-agile/the-horns-of-the-writers-dilemma) ![Picture of Jorma Manninen](https://www.businessmadeagile.com/hs-fs/hubfs/Photo%20Jorma%20Square%20Zoomed-1.jpg?width=30&name=Photo%20Jorma%20Square%20Zoomed-1.jpg) [Jorma Manninen](https://www.businessmadeagile.com/en/blog/business-made-agile/author/jorma-manninen-en) We’ve all been there. The cursor blinks. The deadline looms. You’re caught on the **Horns of the...** [Read More](https://www.businessmadeagile.com/en/blog/business-made-agile/the-horns-of-the-writers-dilemma) 15 January 2026, 07:01:00 EET ## [Beyond the AI Speed Tax: Why "Good News" Still Needs a Strategy](https://www.businessmadeagile.com/en/blog/business-made-agile/beyond-the-ai-speed-tax-why-good-news-still-needs-a-strategy) ![Picture of Jorma Manninen](https://www.businessmadeagile.com/hs-fs/hubfs/Photo%20Jorma%20Square%20Zoomed-1.jpg?width=30&name=Photo%20Jorma%20Square%20Zoomed-1.jpg) [Jorma Manninen](https://www.businessmadeagile.com/en/blog/business-made-agile/author/jorma-manninen-en) In the age of Generative AI, we have fallen into a dangerous trap: **The Efficiency Illusion.** [Read More](https://www.businessmadeagile.com/en/blog/business-made-agile/beyond-the-ai-speed-tax-why-good-news-still-needs-a-strategy) 7 January 2026, 15:19:49 EET ## [The 1,200-Hour Leak: Why Your Messages Fail & How to Reclaim Your Time](https://www.businessmadeagile.com/en/blog/business-made-agile/the-1200-hour-leak-why-your-messages-fail-how-to-reclaim-your-time) ![Picture of Jorma Manninen](https://www.businessmadeagile.com/hs-fs/hubfs/Photo%20Jorma%20Square%20Zoomed-1.jpg?width=30&name=Photo%20Jorma%20Square%20Zoomed-1.jpg) [Jorma Manninen](https://www.businessmadeagile.com/en/blog/business-made-agile/author/jorma-manninen-en) Research shows that CEOs, senior executives, and top-tier managers spend an average of **1,200 hours...** [Read More](https://www.businessmadeagile.com/en/blog/business-made-agile/the-1200-hour-leak-why-your-messages-fail-how-to-reclaim-your-time) FLIGHT PATH FLIGHT PATH - [Academy & Coaching](https://www.businessmadeagile.com/meetings/jorma-manninen/contact) - [Keynotes & Speaking](https://pmithai.org/event/precision-communication-project-pro-age-ai/) - [Corporate Workshops](https://www.businessmadeagile.com/meetings/jorma-manninen/contact) THE LIBRARY THE LIBRARY - [The Manual (Book)](https://www.amazon.com/stores/Jorma-Manninen/author/B0GFNDSMMC) - [Methodology](https://www.businessmadeagile.com/en/messaging-made-agile) - [Tailored Casebooks](https://www.businessmadeagile.com/meetings/jorma-manninen/contact) MISSION INTEL MISSION INTEL - Webinars (Upcoming ...) - Media Kit (Upcoming ...) - Client Portal (Upcoming ...) COMMAND CENTER COMMAND CENTER - [LinkedIn Newsletter](https://www.linkedin.com/newsletters/messaging-made-agile-7411723094416879616/) - [GROUND SCHOOL](https://www.businessmadeagile.com/en/blog/business-made-agile) [![White logo - no background](https://www.businessmadeagile.com/hubfs/White%20logo%20-%20no%20background.png)](https://www.businessmadeagile.com/?hsLang=en) - [Privacy Policy](https://www.businessmadeagile.com/hubfs/BUSINESS%20MADE%20AGILE%20OY/BMA%20Oy%20Privacy%20Notice%202025-05-08.pdf) - [Legal Notice](https://www.businessmadeagile.com/hubfs/BUSINESS%20MADE%20AGILE%20OY/Legal%20Notice%20-%20Business%20Made%20Agile%20Oy.pdf) © 2026 Business Made Agile Oy [Facebook](https://www.facebook.com/businessmadeagileoy)[Instagram](https://www.instagram.com/businessmadeagileoy/)[Linkedin](https://www.linkedin.com/company/business-made-agile/)[YouTube](https://www.youtube.com/@BusinessMadeAgile) [WhatsApp](https://wa.me/358505300416) [Line](https://lin.ee/YHlHCN4) Return to top