--- title: "Messaging Made Agile: Strategy First, AI Second | Business Made Agile" description: "The Leader's Guide to Precision Communication. Strategy First, AI Second: Stop Unclear Messaging, Eliminate Workslop, and Build Agile Culture." image: https://www.businessmadeagile.com/hubfs/MMA%20Landing%20Page%20Featured%20Image%20233KB%20%281200%20x%20627%20px%29.png --- [Skip to the main content.](https://www.businessmadeagile.com/en/messaging-made-agile#main-content) - [Terms of Professional Services](https://www.businessmadeagile.com/hubfs/BUSINESS%20MADE%20AGILE%20OY/Terms%20of%20Professional%20Services%20-%20Business%20Made%20Agile%20Oy.pdf) - [Terms of Software Services](https://www.businessmadeagile.com/hubfs/BUSINESS%20MADE%20AGILE%20OY/Terms%20of%20Software%20Services%20-%20Business%20Made%20Agile%20Oy.pdf) - [Terms of Sale for Products](https://www.businessmadeagile.com/hubfs/BUSINESS%20MADE%20AGILE%20OY/Terms%20of%20Sale%20for%20Products%20-%20Business%20Made%20Agile%20Oy.pdf) [![BUSINESS MADE AGILE LOGO (1900 x 150 px)-1](https://www.businessmadeagile.com/hs-fs/hubfs/BUSINESS%20MADE%20AGILE%20LOGO%20(1900%20x%20150%20px)-1.png?width=633&height=50&name=BUSINESS%20MADE%20AGILE%20LOGO%20(1900%20x%20150%20px)-1.png "BUSINESS MADE AGILE LOGO (1900 x 150 px)-1")](https://www.businessmadeagile.com?hsLang=en) [![BUSINESS MADE AGILE LOGO (1900 x 150 px)](https://www.businessmadeagile.com/hs-fs/hubfs/BUSINESS%20MADE%20AGILE%20LOGO%20(1900%20x%20150%20px).png?width=633&height=50&name=BUSINESS%20MADE%20AGILE%20LOGO%20(1900%20x%20150%20px).png "BUSINESS MADE AGILE LOGO (1900 x 150 px)")](https://www.businessmadeagile.com?hsLang=en) - Software - [Zero CMMS for Maintenance Management](https://www.businessmadeagile.com/en/maintenance/maintenance-made-agile-with-zero-cmms) - HubSpot CRM (Coming soon ...) - Professional Services - [Messaging Made Agile](https://www.businessmadeagile.com/en/messaging-made-agile) - Customer Service - [Software Service Lifecycle](https://www.businessmadeagile.com/en/service/software-service-lifecycle) Search [![BOOK MY STRATEGY CALL](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-75120886228.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIp3QQioczLD7vC6bbErt%2BIS5HHM%2BUFMDS0tjBwjtqgoWxj9cGhaWSnJZpLbz3xGVEbj784%2BMAHkplDEAIa7HNMQyJRyhibj3y5ohP0UBeFX3eU2ev7IPvq%2FIsJeW5Aps5MJW8zmqEAGZo3KPolqF2lSs2mUw8weFwfMrEmhX9R7SUXkSy0kQXNrWNQdueQp6FNBtwG%2F1ohGAN4%2B9mAlX%2FoRZ82vy%2BqS58%3D&webInteractiveContentId=75120886228&portalId=26776464&hsLang=en) Toggle Menu Search Toggle Menu [![BOOK MY STRATEGY CALL](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-75120886228.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIp3QQioczLD7vC6bbErt%2BIS5HHM%2BUFMDS0tjBwjtqgoWxj9cGhaWSnJZpLbz3xGVEbj784%2BMAHkplDEAIa7HNMQyJRyhibj3y5ohP0UBeFX3eU2ev7IPvq%2FIsJeW5Aps5MJW8zmqEAGZo3KPolqF2lSs2mUw8weFwfMrEmhX9R7SUXkSy0kQXNrWNQdueQp6FNBtwG%2F1ohGAN4%2B9mAlX%2FoRZ82vy%2BqS58%3D&webInteractiveContentId=75120886228&portalId=26776464&hsLang=en) - Software - [Zero CMMS for Maintenance Management](https://www.businessmadeagile.com/en/maintenance/maintenance-made-agile-with-zero-cmms) - HubSpot CRM (Coming soon ...) - Professional Services - [Messaging Made Agile](https://www.businessmadeagile.com/en/messaging-made-agile) - Customer Service - [Software Service Lifecycle](https://www.businessmadeagile.com/en/service/software-service-lifecycle) [Facebook](https://www.facebook.com/businessmadeagileoy) [Instagram](https://www.instagram.com/businessmadeagileoy) [Linkedin](https://www.linkedin.com/company/business-made-agile/) [X](https://x.com/BMAOwner) [Threads](https://www.threads.com/@businessmadeagileoy) [YouTube](https://www.youtube.com/@BusinessMadeAgile) [Medium](https://medium.com/@businessmadeagile) [Telegram](https://web.telegram.org/@BusinessMadeAgile) [Pinterest](https://www.pinterest.com/businessmadeagile/) [WhatsApp](https://wa.me/+358505300416) [BlueSky](https://bsky.app/profile/businessmadeagile.bsky.social) MESSAGING MADE AGILE: STRATEGY FIRST, AI SECOND # Stop Unclear Messaging, Eliminate Workslop, and Reclaim Your Work Time. If you've landed here, you’re likely struggling with business writing. Feeling stuck means that you are in the **Writer’s Block.** You shouldn't have to feel this way and you won't have to if you learn how to develop an **Agile Message Strategy** first.   [![ORDER AT AMAZON](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-386096043220.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLzb%2Bf83xxPes%2BE%2BfAmugjjfE%2BkttSj8%2FqASBKsbAEGjW2Tf0G%2BiX4S%2Bw6ZWmiEOf4bkcN5hAD6PxSp%2BryqFaIwer%2BqPPQefXIyKunyibWZn%2FHhKwt%2B3na9fHcgwAoens85OPjdCV89UfBJPgzuj3bP3NW6zoeA%2FkfVLTSOaDktJq7RtZU2jc8xcujiPTfoOdDkb07btKDylpA%2Bsg%2FexFeD&webInteractiveContentId=386096043220&portalId=26776464&hsLang=en) ![READ THE FOREWORD](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-389005067457.png) ![THE HERO SECTION IMAGE (500 x 800 px)](https://www.businessmadeagile.com/hs-fs/hubfs/THE%20HERO%20SECTION%20IMAGE%20(500%20x%20800%20px).png?width=400&height=640&name=THE%20HERO%20SECTION%20IMAGE%20(500%20x%20800%20px).png) [Stop Unclear Messaging](https://www.businessmadeagile.com/en/messaging-made-agile#MMABook) [Eliminate Workslop](https://www.businessmadeagile.com/en/messaging-made-agile#MMABook) [Reclaim Your Work Time](https://www.businessmadeagile.com/en/messaging-made-agile#MMABook) # The Horns of Writer's Dilemma ### You write business messages every day—with or without AI—and both options can feel frustrating and ineffective. ### Writer's Block #### Writing without AI takes time. ##### You struggle with every sentence and don't know how to organize your content. You choose each word as if you’re writing the most important message of your life. ### Workslop #### Writing with AI can be risky. ##### AI can help you write faster, but without a clear message strategy you’ll end up with “AI slop” or “workslop.” Workslop is content that looks good but fails to communicate what matters. ## The Silent Struggle   *“You shouldn't have to struggle with writing business messages like this and you won't have to if you develop an Agile Message Strategy first, then let your AI assistant write the first draft."* [![ORDER AT AMAZON](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-386096043220.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLzb%2Bf83xxPes%2BE%2BfAmugjjfE%2BkttSj8%2FqASBKsbAEGjW2Tf0G%2BiX4S%2Bw6ZWmiEOf4bkcN5hAD6PxSp%2BryqFaIwer%2BqPPQefXIyKunyibWZn%2FHhKwt%2B3na9fHcgwAoens85OPjdCV89UfBJPgzuj3bP3NW6zoeA%2FkfVLTSOaDktJq7RtZU2jc8xcujiPTfoOdDkb07btKDylpA%2Bsg%2FexFeD&webInteractiveContentId=386096043220&portalId=26776464&hsLang=en) ![Bear Claw Golden Transparent](https://www.businessmadeagile.com/hs-fs/hubfs/Bear%20Claw%20Golden%20Transparent.png?width=50&height=50&name=Bear%20Claw%20Golden%20Transparent.png) # THE SOLUTION   # *Strategy First, AI Second*   When you craft and convey a clear message your audience will listen, understand your message, and accept it even if the content is negative or otherwise difficult to accept. That's why the **Strategy First, AI Second Framework** was created. It is a new, practical way of combining human judgment with generative artificial intelligence (Gen AI). It helps you write clear messages better and faster. By using the Strategy First, AI Second Framework, you’ll cut the time it takes to write your messages, make them easy to read, and reduce the risk of producing undesired outcomes. #### Craft and convey clear messages #### Produce measurable desired outcomes #### Write faster with AI and save work time #### Engage with your target audiences   # THE FOREWORD   # *Take The Controls*   Dr. Ronald E. Dulek, John R. Miller Professor of Management at the University of Alabama, wrote the foreword to the book "Messaging Made Agile: Strategy First, AI Second.   Read the foreword to discover the paradox Generative AI created for modern leaders in November 2022.   ![READ THE FOREWORD](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-389005067457.png)   # THE FEEDBACK   ![pmi\_thailand\_logo](https://www.businessmadeagile.com/hs-fs/hubfs/pmi_thailand_logo.png?width=250&height=90&name=pmi_thailand_logo.png)   # *Project Professionals *   [PMI Thailand Chapter](https://www.linkedin.com/company/pmi-thailand-chapter/) organizes monthly lectures for project professionals in Bangkok. On February 19, 2026, [Jorma Manninen](https://www.linkedin.com/in/jormamanninen/), the founder of Business Made Agile, lectured about: **"Precision Communication for Project Professionals in the Age of AI."**   PMI Thailand Chapter Counsellor, [Dr. Petros Rigas,](https://www.linkedin.com/in/petros-rigas-28538222/) collected feedback from the project professionals, who attended the lecture. > "Your lecture was clear, structured, and immediately practical. You helped participants understand why communication discipline matters in project environments and how the rise of AI tools makes intentional message strategy more critical, not less. Your introduction of the Pilot's Methodology gave the audience a compelling and memorable framework: think first, write second, and use AI only after intent is clear. Participants especially valued the four key takeaways — Commander's Intent, Message Strategy, Prompt Engineering, and the Pre-Flight Audit — and how each connected to real challenges they face in managing teams, stakeholders, and senior leadership communications. The reframing of AI as a disciplined Co-Pilot, rather than a content generator, resonated strongly and sparked lively discussion throughout the evening. Engagement was strong, with active questions and practical exchanges from both in-person and online attendees at Four Points by Sheraton." ![pmi\_thailand\_logo](https://www.businessmadeagile.com/hubfs/pmi_thailand_logo.png) Dr. Petros Rigas Chapter Counsellor ![Bear Claw Golden Transparent](https://www.businessmadeagile.com/hs-fs/hubfs/Bear%20Claw%20Golden%20Transparent.png?width=50&height=50&name=Bear%20Claw%20Golden%20Transparent.png) # THE ROADMAP   # *The Pilot Mindset*   Leaders with the **Pilot Mindset** use Gen AI purposefully to achieve their business goals. They lead from the cockpit. If you have the Pilot Mindset, you are on your way becoming an Agile Communicator. Leaders with the **Passenger Mindset** sit still in the cabin. They are stuck in the Writer's Loop or producing Workslop with AI. It's time to get up and take the first step towards the cockpit. It's not easy, but we can help. **Read the book to get started!** Live webinars, workshops, and online courses are coming soon ... ![MMA Book Mock Up Square Kindle (300 x 300 px)](https://www.businessmadeagile.com/hs-fs/hubfs/MMA%20Book%20Mock%20Up%20Square%20Kindle%20(300%20x%20300%20px).png?width=300&height=300&name=MMA%20Book%20Mock%20Up%20Square%20Kindle%20(300%20x%20300%20px).png) ![MMA Book Mock Up Square Kindle (300 x 300 px)](https://www.businessmadeagile.com/hs-fs/hubfs/MMA%20Book%20Mock%20Up%20Square%20Kindle%20(300%20x%20300%20px).png?width=300&height=300&name=MMA%20Book%20Mock%20Up%20Square%20Kindle%20(300%20x%20300%20px).png) ![MMA Book Mock Up Square Paperback (300 x 300 px)](https://www.businessmadeagile.com/hs-fs/hubfs/MMA%20Book%20Mock%20Up%20Square%20Paperback%20(300%20x%20300%20px).png?width=300&height=300&name=MMA%20Book%20Mock%20Up%20Square%20Paperback%20(300%20x%20300%20px).png) ![MMA Book Mock Up Square Hardcover (300 x 300 px)](https://www.businessmadeagile.com/hs-fs/hubfs/MMA%20Book%20Mock%20Up%20Square%20Hardcover%20(300%20x%20300%20px).png?width=300&height=300&name=MMA%20Book%20Mock%20Up%20Square%20Hardcover%20(300%20x%20300%20px).png) ![Photo Jorma Square (B&W Cool)-1](https://www.businessmadeagile.com/hs-fs/hubfs/Photo%20Jorma%20Square%20(B%26W%20Cool)-1.jpg?width=300&height=300&name=Photo%20Jorma%20Square%20(B%26W%20Cool)-1.jpg) THE LEADER'S GUIDE TO PRECISION COMMUNICATION Messaging Made Agile: Strategy First, AI Second $9.99 | $19.99 | $29.99 **Available in three formats: Kindle Edition, Paperback, and Hardcover.** In a world where generative AI can create thousands of words in seconds, your real advantage isn’t speed. It’s clarity. In "Messaging Made Agile: Strategy First, AI Second", you’ll discover a practical, high-performance framework built for modern professionals. By combining human judgment with AI, you’ll learn to craft messages that produce the desired outcome the first time even if the content is negative or otherwise difficult to accept. [![ORDER AT AMAZON](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-386096043220.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLzb%2Bf83xxPes%2BE%2BfAmugjjfE%2BkttSj8%2FqASBKsbAEGjW2Tf0G%2BiX4S%2Bw6ZWmiEOf4bkcN5hAD6PxSp%2BryqFaIwer%2BqPPQefXIyKunyibWZn%2FHhKwt%2B3na9fHcgwAoens85OPjdCV89UfBJPgzuj3bP3NW6zoeA%2FkfVLTSOaDktJq7RtZU2jc8xcujiPTfoOdDkb07btKDylpA%2Bsg%2FexFeD&webInteractiveContentId=386096043220&portalId=26776464&hsLang=en) ![READ THE FOREWORD](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-389005067457.png) ![MMA Book Cover Page 2D](https://www.businessmadeagile.com/hs-fs/hubfs/MMA%20Book%20Cover%20Page%202D.jpg?width=497&height=704&name=MMA%20Book%20Cover%20Page%202D.jpg) ![MMA Book Cover Page 2D](https://www.businessmadeagile.com/hs-fs/hubfs/MMA%20Book%20Cover%20Page%202D.jpg?width=497&height=704&name=MMA%20Book%20Cover%20Page%202D.jpg) ![product-temp](https://507386.fs1.hubspotusercontent-na1.net/hub/507386/hubfs/CLEAN-images/gfx/product-temp.jpg?width=800&height=1200&name=product-temp.jpg) ![product-temp](https://507386.fs1.hubspotusercontent-na1.net/hub/507386/hubfs/CLEAN-images/gfx/product-temp.jpg?width=800&height=1200&name=product-temp.jpg) ![product-temp](https://507386.fs1.hubspotusercontent-na1.net/hub/507386/hubfs/CLEAN-images/gfx/product-temp.jpg?width=800&height=1200&name=product-temp.jpg) WEBINAR FOR HIGH-STAKES COMMUNICATORS Introduction to Messaging Made Agile: Strategy First, AI Second $29 **JOIN THE AGILE COMMUNICATOR NETWORK & START THE COURSE** Bad writing is the invisible tax destroying professional productivity. Many leaders are trapped in the "Writer’s Loop"—a cycle of overthinking, drafting, and constant re-explaining. **Messaging Made Agile: Stop Unclear Messaging** introduces the **Agile Message Strategy** and the **Agile Writer’s Process**, a role-based framework designed to end this cycle forever. This course facilitates your transformation from a frustrated writer into an **Agile Communicator** who commands target audiences with precision. [![APPLY TO JOIN](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-386512382138.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJvwaW%2FVsOvyHeR9SsoGqHTQlYCf8CqgMG1%2FxRgQtU6%2FGO%2BAz7vw3ixeO2lBK3clFOd0soyFAS%2FsqYMwK019M5LVdCgGMDveOhI0ry1Xgraphu%2Fl9uygh7rGtkMBQ5di9XUiDjhK0qOBaOST%2FvV%2FOmjDVA9I18dE4OjfjzEN1lffIcQkYUuY2bu%2F3TKdHekU38K%2BiSSCk4E%2BRX09h6h13t5&webInteractiveContentId=386512382138&portalId=26776464&hsLang=en) ![MMA Book Cover Page 2D](https://www.businessmadeagile.com/hs-fs/hubfs/MMA%20Book%20Cover%20Page%202D.jpg?width=497&height=704&name=MMA%20Book%20Cover%20Page%202D.jpg) ![MMA Book Cover Page 2D](https://www.businessmadeagile.com/hs-fs/hubfs/MMA%20Book%20Cover%20Page%202D.jpg?width=497&height=704&name=MMA%20Book%20Cover%20Page%202D.jpg) ![product-temp](https://507386.fs1.hubspotusercontent-na1.net/hub/507386/hubfs/CLEAN-images/gfx/product-temp.jpg?width=800&height=1200&name=product-temp.jpg) ![product-temp](https://507386.fs1.hubspotusercontent-na1.net/hub/507386/hubfs/CLEAN-images/gfx/product-temp.jpg?width=800&height=1200&name=product-temp.jpg) ![product-temp](https://507386.fs1.hubspotusercontent-na1.net/hub/507386/hubfs/CLEAN-images/gfx/product-temp.jpg?width=800&height=1200&name=product-temp.jpg) MINI COURSE FOR HIGH-STAKES COMMUNICATORS Messaging Made Agile: Stop Unclear Messaging $49 **JOIN THE AGILE COMMUNICATOR NETWORK & START THE COURSE** Bad writing is the invisible tax destroying professional productivity. Many leaders are trapped in the "Writer’s Loop"—a cycle of overthinking, drafting, and constant re-explaining. **Messaging Made Agile: Stop Unclear Messaging** introduces the **Agile Message Strategy** and the **Agile Writer’s Process**, a role-based framework designed to end this cycle forever. This course facilitates your transformation from a frustrated writer into an **Agile Communicator** who commands target audiences with precision. [![APPLY TO JOIN](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-386512382138.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJvwaW%2FVsOvyHeR9SsoGqHTQlYCf8CqgMG1%2FxRgQtU6%2FGO%2BAz7vw3ixeO2lBK3clFOd0soyFAS%2FsqYMwK019M5LVdCgGMDveOhI0ry1Xgraphu%2Fl9uygh7rGtkMBQ5di9XUiDjhK0qOBaOST%2FvV%2FOmjDVA9I18dE4OjfjzEN1lffIcQkYUuY2bu%2F3TKdHekU38K%2BiSSCk4E%2BRX09h6h13t5&webInteractiveContentId=386512382138&portalId=26776464&hsLang=en) ![MMA Book Cover Page 2D](https://www.businessmadeagile.com/hs-fs/hubfs/MMA%20Book%20Cover%20Page%202D.jpg?width=497&height=704&name=MMA%20Book%20Cover%20Page%202D.jpg) ![MMA Book Cover Page 2D](https://www.businessmadeagile.com/hs-fs/hubfs/MMA%20Book%20Cover%20Page%202D.jpg?width=497&height=704&name=MMA%20Book%20Cover%20Page%202D.jpg) ![product-temp](https://507386.fs1.hubspotusercontent-na1.net/hub/507386/hubfs/CLEAN-images/gfx/product-temp.jpg?width=800&height=1200&name=product-temp.jpg) ![product-temp](https://507386.fs1.hubspotusercontent-na1.net/hub/507386/hubfs/CLEAN-images/gfx/product-temp.jpg?width=800&height=1200&name=product-temp.jpg) ![product-temp](https://507386.fs1.hubspotusercontent-na1.net/hub/507386/hubfs/CLEAN-images/gfx/product-temp.jpg?width=800&height=1200&name=product-temp.jpg) MINI COURSE FOR HIGH-STAKES COMMUNICATORS Messaging Made Agile: Eliminate Workslop $49 **JOIN THE AGILE COMMUNICATOR NETWORK & START THE COURSE** Most professionals are drowning in **Workslop** (also known as AI Slop)—the accumulation of vague, context-free, and generic communication that dilutes your authority. In an environment where velocity determines success, simply using AI as a shortcut only adds to the noise. **Messaging Made Agile: Eliminate Workslop** online course facilitates the critical shift from a **Passenger Mindset** to a **Pilot Mindset.** Pilots use AI with a purpose to achieve business goals, while Passengers use it merely as a shortcut. You will become the Agile Communicator, a strategist who commands the audience with clear messaging and the machine with prompt engineering. [![APPLY TO JOIN](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-386512382138.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJvwaW%2FVsOvyHeR9SsoGqHTQlYCf8CqgMG1%2FxRgQtU6%2FGO%2BAz7vw3ixeO2lBK3clFOd0soyFAS%2FsqYMwK019M5LVdCgGMDveOhI0ry1Xgraphu%2Fl9uygh7rGtkMBQ5di9XUiDjhK0qOBaOST%2FvV%2FOmjDVA9I18dE4OjfjzEN1lffIcQkYUuY2bu%2F3TKdHekU38K%2BiSSCk4E%2BRX09h6h13t5&webInteractiveContentId=386512382138&portalId=26776464&hsLang=en) ![MMA Book Cover Page 2D](https://www.businessmadeagile.com/hs-fs/hubfs/MMA%20Book%20Cover%20Page%202D.jpg?width=497&height=704&name=MMA%20Book%20Cover%20Page%202D.jpg) ![MMA Book Cover Page 2D](https://www.businessmadeagile.com/hs-fs/hubfs/MMA%20Book%20Cover%20Page%202D.jpg?width=497&height=704&name=MMA%20Book%20Cover%20Page%202D.jpg) ![product-temp](https://507386.fs1.hubspotusercontent-na1.net/hub/507386/hubfs/CLEAN-images/gfx/product-temp.jpg?width=800&height=1200&name=product-temp.jpg) ![product-temp](https://507386.fs1.hubspotusercontent-na1.net/hub/507386/hubfs/CLEAN-images/gfx/product-temp.jpg?width=800&height=1200&name=product-temp.jpg) ![product-temp](https://507386.fs1.hubspotusercontent-na1.net/hub/507386/hubfs/CLEAN-images/gfx/product-temp.jpg?width=800&height=1200&name=product-temp.jpg) LIVE WORKSHOP FOR HIGH-STAKES COMMUNICATORS The Messaging Made Agile Intensive: Strategy First, AI Second $199 **JOIN THE AGILE COMMUNICATOR NETWORK & START THE COURSE** Most professionals are drowning in **Workslop** (also known as AI Slop)—the accumulation of vague, context-free, and generic communication that dilutes your authority. In an environment where velocity determines success, simply using AI as a shortcut only adds to the noise. **Messaging Made Agile: Eliminate Workslop** online course facilitates the critical shift from a **Passenger Mindset** to a **Pilot Mindset.** Pilots use AI with a purpose to achieve business goals, while Passengers use it merely as a shortcut. You will become the Agile Communicator, a strategist who commands the audience with clear messaging and the machine with prompt engineering. [![APPLY TO JOIN](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-386512382138.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJvwaW%2FVsOvyHeR9SsoGqHTQlYCf8CqgMG1%2FxRgQtU6%2FGO%2BAz7vw3ixeO2lBK3clFOd0soyFAS%2FsqYMwK019M5LVdCgGMDveOhI0ry1Xgraphu%2Fl9uygh7rGtkMBQ5di9XUiDjhK0qOBaOST%2FvV%2FOmjDVA9I18dE4OjfjzEN1lffIcQkYUuY2bu%2F3TKdHekU38K%2BiSSCk4E%2BRX09h6h13t5&webInteractiveContentId=386512382138&portalId=26776464&hsLang=en)   ### Meet the Lead Instructor Jorma Manninen is the Founder and Lead Instructor of [Business Made Agile](https://www.businessmadeagile.com/en/home?hsLang=en). Since launching the company on January 1, 2023, he has focused on helping CEOs, senior executives, and top-tier managers navigate the “Digital Void” created by generative AI.  ### From the Cabin to the Cockpit The “From the Cabin to the Cockpit” approach helps leaders take back controls by putting Strategy First, AI Second. Leaders with a **Pilot Mindset** stay in control by using AI intentionally to achieve clear goals, while leaders with a **Passenger Mindset** rely on AI as a shortcut and gradually lose control. His ***"Strategy First, AI Second"*** methodology centers on Strategic Messaging: - The **Strategy First** phase focuses on defining the **Commander’s Intent** and creating an **Agile Message Strategy** before a single word is written. - The **AI Second** phase uses a role-based **Agile Writer’s Process** where you step into the roles of **Leader, Analyst, Researcher, Writer, and Editor** and then use AI for researching, writing, and editing your messages. By following this process, you avoid writer’s block and greatly reduce the risk of producing “Workslop.” This approach combines the precision of high-stakes business writing with the speed of modern technology to solve the "1,200-Hour Leak." ### Strategic Messaging & Communication  This methodology is built on the research, teaching, and published work of [Dr. Ronald E. Dulek,](https://www.linkedin.com/in/ron-dulek-5618631/) John R. Miller Professor of Management at The University of Alabama and Higher Education Consultant, who served as visiting professor of strategic messaging and management communication in the [Aalto Executive MBA Program in Helsinki](https://www.aaltoee.fi/en/programs/aalto-executive-mba-in-helsinki) in 2013–2014. Jorma completed his Executive MBA degree at [Aalto University School of Business](https://www.aalto.fi/en/school-of-business) on November 22, 2014. As an expert in HubSpot and GoHighLevel automation, Jorma doesn't just teach you how to communicate; he provides the engine to scale your leadership capacity and eliminate "Workslop" from your organization for good. ### The Leader's Guide to Precision Communication **[Messaging Made Agile: Strategy First, AI Second](https://www.amazon.com/author/jorma.manninen)**is Jorma's first book, published on January 15, 2026 by Business Made Agile Oy. It is available at [Amazon](https://www.amazon.com/stores/Jorma-Manninen/author/B0GFNDSMMC) in Kindle (e-book), paperback, and hardcover formats.   [![ORDER AT AMAZON](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-386096043220.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLzb%2Bf83xxPes%2BE%2BfAmugjjfE%2BkttSj8%2FqASBKsbAEGjW2Tf0G%2BiX4S%2Bw6ZWmiEOf4bkcN5hAD6PxSp%2BryqFaIwer%2BqPPQefXIyKunyibWZn%2FHhKwt%2B3na9fHcgwAoens85OPjdCV89UfBJPgzuj3bP3NW6zoeA%2FkfVLTSOaDktJq7RtZU2jc8xcujiPTfoOdDkb07btKDylpA%2Bsg%2FexFeD&webInteractiveContentId=386096043220&portalId=26776464&hsLang=en) [![SUBSCRIBE TO BLOG](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/26776464/interactive-394443380953.png)](https://www.businessmadeagile.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI%2FPwU4StGnMWXOT5F7WwWJQfuiGUNt%2BcPSM%2BaD3LObhA3psC8d%2FriW%2BX05uhCUMb3m5enpO3VFFGL0fjIl0r1N8n5uJ3l7k4uN9LdPrned6eEHvW%2F78tiMioiPfWoJ7fBMCZI5R67q00dCuXcMTVmS1fF%2FvcsNuETCEW3YJN0%2BMatP1DV9EbWmexfg8U9h0TBZ7xXPxYT31sefBV38wD8%3D&webInteractiveContentId=394443380953&portalId=26776464&hsLang=en) ![Profile Photo of Jorma Manninen](https://www.businessmadeagile.com/hubfs/Profile%20Photo%20Jorma%20Manninen.jpg) FLIGHT PATH FLIGHT PATH - [Academy & Coaching](https://www.businessmadeagile.com/meetings/jorma-manninen/contact) - [Keynotes & Speaking](https://pmithai.org/event/precision-communication-project-pro-age-ai/) - [Corporate Workshops](https://www.businessmadeagile.com/meetings/jorma-manninen/contact) THE LIBRARY THE LIBRARY - [The Manual (Book)](https://www.amazon.com/stores/Jorma-Manninen/author/B0GFNDSMMC) - [Methodology](https://www.businessmadeagile.com/en/messaging-made-agile) - [Tailored Casebooks](https://www.businessmadeagile.com/meetings/jorma-manninen/contact) MISSION INTEL MISSION INTEL - Webinars (Upcoming ...) - Media Kit (Upcoming ...) - Client Portal (Upcoming ...) COMMAND CENTER COMMAND CENTER - [LinkedIn Newsletter](https://www.linkedin.com/newsletters/messaging-made-agile-7411723094416879616/) - [GROUND SCHOOL](https://www.businessmadeagile.com/en/blog/business-made-agile) [![White logo - no background](https://www.businessmadeagile.com/hubfs/White%20logo%20-%20no%20background.png)](https://www.businessmadeagile.com/?hsLang=en) - [Privacy Policy](https://www.businessmadeagile.com/hubfs/BUSINESS%20MADE%20AGILE%20OY/BMA%20Oy%20Privacy%20Notice%202025-05-08.pdf) - [Legal Notice](https://www.businessmadeagile.com/hubfs/BUSINESS%20MADE%20AGILE%20OY/Legal%20Notice%20-%20Business%20Made%20Agile%20Oy.pdf) © 2026 Business Made Agile Oy [Facebook](https://www.facebook.com/businessmadeagileoy)[Instagram](https://www.instagram.com/businessmadeagileoy/)[Linkedin](https://www.linkedin.com/company/business-made-agile/)[YouTube](https://www.youtube.com/@BusinessMadeAgile) [WhatsApp](https://wa.me/358505300416) [Line](https://lin.ee/YHlHCN4) Return to top