The 1,200-Hour Leak: Why Your Messages Fail & How to Reclaim Your Time
Research shows that CEOs, senior executives, and top-tier managers spend an average of 1,200 hours a year on non-face-to-face communications.
1 min read
Jorma Manninen
:
Updated on January 15, 2026
In the age of Generative AI, we have fallen into a dangerous trap: The Efficiency Illusion.
We assume that because a machine can draft a "Good News" announcement in three seconds, we have saved time. But if that message lacks precision, you haven't saved time—you've just deferred the cost. When an incomplete announcement hits an inbox, it triggers a "Speed Tax": a flood of clarification emails, Slack messages, and phone calls that drain your leadership capacity.
The average CEO spends roughly 1,200 hours a year on non-face-to-face interactions. A staggering percentage of that time is spent fixing "Workslop"—messages that are grammatically perfect but strategically hollow.
Workslop happens when we let the AI be the pilot instead of the assistant. It happens when we forget that even the most positive news requires a clear flight path.
To eliminate the Speed Tax, we use the ACE Framework. This is a Direct Structure (Bottom Line Up Front) approach designed for high-velocity, low-context cultures where efficiency and logic are the primary currencies of business.
Are you ready to take back your 1,200 hours?
My first book: Messaging Made Agile: Strategy First, AI Second is now available at Amazon.
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The Strategic Foundation
Research shows that CEOs, senior executives, and top-tier managers spend an average of 1,200 hours a year on non-face-to-face communications.